Zarrel – Fashion subscription service

Founded: July 2016

Shuttered: 2018

Founders: Ong Zhong-Ken, Lee Yvonne, Ong Sue Jinn

Amount Raised: No available news on funding raised

Reason for Closure: Key to Zarrel’s business is revenue through subscription of the fashion boxes with additional expected revenue achieved through potential sales of clothing items to customers. Keeping stock of sufficient clothing items is critical in maintaining repeat subscriptions to increase ARPU over time.

However, the variable overhead costs for the delivery of subscription boxes, washing and cleaning of returned products are key costs which add to the fixed overheads and could bear heavily against the revenue of the company. Our opinion is that a key cause of Zarrel’s closure that revenue was not sustainable over time.

What Remains:

Be Malas – Concierge service via SMS / App

Founded: April 2015

Shuttered: October 2016 (pivot announced to B2B), business direction changed and rebranded to Posmogo which is no longer active (last post on FB page in February 2019)

Founders: Adlin Yusman, Puvanendren Maniam, Suthenesh Sugumaran

Amount Raised: RM1.8 million (USD500k) from Cradle, KK Fund and an unnamed angel investor in 2015.

A pre-Series A for an undisclosed amount was raised in January 2016 from Japanese fund DeNA, Silicon Valley based Fenox Venture Capital and Singapore based Rimu Group.

Reason for Closure: High transaction fees and being unable to find a business model fit for sustainable revenue.

Over expansion may have also played a part but is my opinion only and not based on solid evidence.

What Remains:

Hello Roaming – get prepaid sim cards before travelling

Founded: December 2015

Shuttered: October 2016

Founders: Serene Gan, Choong Yoke San

Amount Raised: Undisclosed, beta version built by VLT Labs and startup incubator U-projects

Reason for Closure: Lacking market fit and growth in sales

Hello Roaming logo

What Remains:

Hello Roaming Team
Hello Roaming Team

Referjobs.my – Job search with referral rewards

Founded: Est. mid 2015

Shuttered: May 2016

Founders: Nil, lists Gary Lee as General Manager and Josh Lim as Consultant

Amount Raised: Unspecified, funded by Idea River Run group

Reason for Closure: Unspecified

What Remains:

referjobs.my

WatchOverMe – Safety application for women

Founded: October 2012

Shuttered: September 2016

Founders: Chin Xin-Ci, James Khoo Chen Shiang

Amount Raised: RM300,000 in self funding & family investment, RM100,000 from a local angel investor (possibly Khailee Ng as he’s listed in their angel.co profile) and RM500,000 via Cradle’s CIP 500 in late 2013.

Reason for Closure: Team was acqui-hired by Carousell.

What Remains:

Gig88 – Performers showcase and gig booking

Founded: November 2015

Shuttered: Estimated mid 2018

Founders: Brandon Chong, Calvin Ng, Kelvin Tan, Ziv Kong

Amount Raised: Undisclosed

Reason for Closure: Gone on to pursue other opportunities.

What Remains:

HomeDeco2U – The advent of digital interior design

Founded: April 2011

Shuttered: Not specified but estimated August 2014

Founders: Yap Soong Dinn

Amount Raised: USD30k seed funding

Reason for Closure: Lack of funding

What Remains:

NeonRunner – last mile on demand logistics startup

Founded: September 2014

Shuttered: Not specified but estimated second half of 2016

Founders: M. Kanashan & Arvind Patmarajah

Amount Raised: USD500k + pre-seed funding

Reason for Closure: Lack of funding

What Remains: